Jun 22, 2026
The Shifting Focus Experience - https://john-bunn.com/the-shifting-focus-experience
For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually discovering what kind of business they actually wanted to build.
In this episode of Shifting Focus, we dive into the real story behind Film & Fable. We talk about the early hustle years, finding their ideal clients, refining their brand, navigating life as new parents, charging higher prices with confidence, and learning that success isn't about saying yes to everything. It's about building a business that aligns with the life you want to live.
This conversation is packed with practical wisdom for wedding filmmakers, photographers, and creative entrepreneurs who are trying to find clarity in their business and create a brand that feels intentional.
Connect with Jack & Alyssa
Website:
Instagram:
https://www.instagram.com/filmandfableco
Join The Exposure Triangle
https://theexposuretriangle.com/
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📱 Instagram:
John Bunn - http://bit.ly/2AYTiE2
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Get in Touch:
✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
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⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)
⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN
⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off
⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off
The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
The Shifting Focus Experience 10/27 and 10/28 - http://john-bunn.com/the-shifting-focus-experience
Starting a wedding filmmaking business during a global pandemic sounds a little crazy.
CHAPTERS
00:00 Introduction to Jack and Alyssa
04:50 Starting a Business During a Pandemic
07:43 The Hustle of Wedding Videography
10:44 Navigating Early Challenges and Learning
13:47 The Impact of Family on Business Decisions
16:52 Refining Their Brand and Clientele
19:51 Finding Their Unique Style and Process
22:41 Building Core Values and Ideal Clientele
25:39 Evolving Business Strategies and Pricing
28:25 The Importance of Community and Mentorship
35:57 Overcoming Pricing Mindset Hurdles
37:15 Building Confidence in Pricing
39:39 Finding the Right Market Position
41:43 The Evolution of Business Confidence
43:11 Current Business Landscape and Future Goals
46:40 Balancing Family Life and Business
52:00 Advice for New Entrepreneurs
55:18 The Heart of Service in Business
#weddingvideography #weddingphotography #shiftingfocuspodcast