Apr 20, 2026
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In this episode of Shifting Focus, I break down how Instagram became a real part of my brand and not just something I posted on when I felt like it.
Over the last two years, I committed to consistency, clarity, and using Instagram as a tool to connect with the right people. That shift led to over $350,000 in bookings and, more importantly, consistent referrals from planners and past clients.
This is not about chasing trends or going viral. It is about building momentum, staying top of mind, and creating a brand that attracts the right buyers over time.
If Instagram feels random or inconsistent in your business, this episode will give you a practical way to start using it with purpose.
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00:00 Introduction and current momentum
02:04 Why positioning changed everything
05:48 Defining your ideal buyers
09:08 Building consistency for 2 years
12:04 Creating content that attracts the right people
14:54 Using Instagram to build real relationships
17:46 How referrals and bookings started compounding
23:59 Final thoughts and next steps